Magazine Nonfiction that Grabs Kids
Too many of the children's nonfiction articles that editors receive each day lack a connection with kids. We hear and read over and over that editors are looking for nonfiction, but many times that isn't translating into sales for individual writers because of these missed connections. Here are some tips to help stop those missed connections:
1. Don't Parent. Do Entertain and Inform.
Kids don't read nonfiction to replace parental involvement. They read nonfiction because it's interesting, lively, fun and includes things they want. Too many writers are crafting nonfiction to fix a perceived flaw in today's kids and editors know kids won't read lectures, so editors don't buy them.
2. Don't skim. Do focus.
The number one flaw in nonfiction that editors receive is the lack of focus; when you try to say everything about frogs, you end up with an article that skims the subject and is likely to contain a great deal of information the target audience already knows. But when you focus on one aspect of the subject, that frogs can survive freezing solid and what scientists are learning from that, then you can really dig in and give fascinating details kids don't know.
3. Write for the kid in you, but know about the kids out there.
Editors complain that not enough writers are writing for today's kid. You need to remember this is a kid living in a technologically rich world. This is a kid who worries about the environment, is probably really informed about recycling, and is maybe following the news on self-driving cars. This could be a kid who never heard of a tomboy, doesn't worry about being one, but does have gay friends. This is a kid whose school probably has "what to do if bad people attack the school" drills. A kid who wants information to help in today's world.
4. Know that one‐size doesn't fit all in magazines.
The only cure for this is getting to know the individual magazines and what they're actually publishing in terms of tone, approach, length, and format. It's time consuming. It can be expensive. It can force you to become creative about seeking out issues in libraries, but it's always worthwhile to know the needs of the consumer (the magazine) before trying to sell your product (the manuscript.) So, please, editors are begging, put away the shotgun for submitting and try using a scope to target instead.
5. Don't write for anyone you can't respect.
Kids don't like to be baby-talked any more than they liked being lectured, so speak to your reader as you would have wanted to be spoken to as a kid. You don't have to be jolly to be lively; strong clear verbs, specific details, and clear crisp writing will win out over hyper-bright cheerleading peppered with exclamation marks!!!
Listener Question of the Week:
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What’s the best way to have your story reviewed before you submit to an editor?
Three episodes you might like:
Episode 002 - Three Keys To Writing Nonfiction For Children
Episode 003 - Creating Characters for Children's Magazines
Episode 006 - Writing Holiday and Seasonal Material (for magazines)
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